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Salesforce Fundamentals for Nonprofits
Before you dig into your Salesforce trial, get acquainted with Salesforce terminology, your product(s), and the basics of using Salesforce.
Salesforce Fundamentals for Nonprofits
This webinar will introduce you to some core Salesforce concepts and terms and give you an understanding of the tools that are available to help you along your getting started journey. We will focus on basic navigation in Salesforce and understanding the core objects from a nonprofit perspective.
What is CRM?
CRM stands for "Customer Relationship Management." CRM technology allows you to manage relationships with your constituents (including donors, clients, volunteers, staff, and other stakeholders) and track data related to all of your interactions with those constituents. It also helps teams collaborate, both internally and externally, gather insights from social media, track important metrics, and communicate via email, phone, social, and other channels.
A CRM app like Salesforce allows a nonprofit to have visibility into every aspect of its relationship with its constituents – including events, volunteer shifts, donations, client services, and so on. And as opposed to this information being locked away in various systems scattered across the organization --- it’s all in one place. So at any point in time, staff have a holistic snapshot of a donor or client’s relationship --- and can use that information to engage in personalized and powerful ways.
Salesforce is a single place to create, view and update your constituent data from anywhere on any device to drive lasting engagement with your customers. You don't have to install software to access Salesforce. You just need an internet connection and a web browser (or mobile App).
Of course, building a CRM system isn't just about choosing the right technology, but also having the right plan in place for a successful implementation. Check out Prepare for Success for more information.
How Salesforce Organizes your Data
Salesforce organizes your data into objects and records. Think of an object as a tab on a spreadsheet and a record like a single row of data.
How all of these things relate to and interact with each other in Salesforce is known as an account model. With Salesforce, the Account model is flexible and in the nonprofit world, of course, we keep track of things a bit differently.
Translating the Salesforce Standard Objects
Leads = "Prospects" | Leads are used to store info about any individual who might have an interest in you nonprofit: donor prospects, client prospects, etc.
Contacts = "Individuals" | Contacts are used to store information about any individual who interacts with your nonprofit: donors, clients, volunteers, program officers, and contacts at funding organizations.
Accounts = "Organizations" - Accounts are used to track donor households (a Household-type account) or any other related companies (Organization-type Account), such as a funder, corporate donor, vendor, or other business entity. In Salesforce, every contact must be connected to an Account, so you might have individual donors connected to a household, a program officer connected to a Foundation, or a business contact connected to a company.
Opportunities = "Transactions" - The Opportunity object is used to manage financial transactions between contacts and accounts and your organization. This could include individual donations, grants, memberships, t-shirt sales, and so on. Opportunities are connected back to a specific person by the use of Contact Roles.
Campaigns = "Calls-to-Action" | Campaigns is used to track any tactic where you are asking a contact for a response: direct mail campaigns, class registrations, volunteer shifts, etc.
Nonprofit Success Pack (NPSP) Account Model
Many of you will choose to use the Nonprofit Success Pack (NPSP). In the NPSP Account model, the standard Salesforce Account object acts as a Household Account, with numerous contacts (donors) and opportunities (donations) associated with it. Learn more = NPSP: What is an Account Model?.
Understanding Salesforce Editions and Products
A Salesforce edition is a selected set of features and functionalities that also specifies the amount of customization possible, as well as the data and file storage capacity, and the API access available.
Get Oriented in Salesforce
Trailhead: Free, Interactive Learning Paths for Salesforce
Trailhead is a free, interactive learning path through the basic building blocks of the Salesforce Platform. Test your knowledge of the platform while earning points and badges to celebrate your achievements. Start with the CRM Essentials trail.
Your Support Team
Every Salesforce Foundation customer has access to a Sales Cloud Standard Success Plan which includes basic training to get you started. You also get access to community-based best practices and web-based support to help solve technical issues. Learn more about your Salesforce Support Team.
What is CRM